Santa Maria Novella
Santa Maria Novella is one of the world’s oldest perfume houses, founded in Florence in 1221 by Dominican friars as an apothecary. Rooted in centuries-old herbal knowledge, the brand is celebrated for its timeless fragrances, botanical formulations and understated elegance.
Unlike trend-driven perfume houses, Santa Maria Novella creates scents and products that feel enduring and authentic — refined expressions of history, craftsmanship and ritual.
What makes Santa Maria Novella special
Santa Maria Novella is known for:
- Apothecary origins and centuries of botanical expertise
- Fragrances that feel classic, natural and elegant rather than loud
- A seamless universe across perfume, home fragrance and body care
- Products designed to be lived with — daily rituals, not statements
This is a house for those who value heritage, subtlety and quality over hype.
One of Santa Maria Novella’s most recognisable creations is Melograno — a warm, powdery and softly spiced scent inspired by pomegranate.
Melograno is available across the brand’s universe:
- Melograno Eau de Cologne — classic, comforting and timeless
- Melograno terracotta & home fragrance — transforms spaces with quiet elegance
Santa Maria Novella is best experienced as a complete lifestyle house:
- Fragrances — elegant, botanical and timeless
- Home fragrances — terracotta diffusers and room scents
- Body & bath — refined everyday rituals
Many customers begin with a fragrance, then expand into home or body products to create a cohesive sensory environment.
If you’re new to the house:
- Start with Melograno for a signature classic
- Choose lighter colognes for everyday elegance
- Explore herbal or floral profiles if you prefer subtlety over projection
Santa Maria Novella fragrances are ideal for those who want refinement, history and quiet luxury.
Santa Maria Novella represents the origins of modern perfumery. With over eight centuries of craftsmanship, the brand continues to produce fragrances and lifestyle products that honour tradition while remaining relevant today. This collection brings together the house’s most beloved creations across fragrance, home and body.
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