Wild Rush by Initio is a modern aromatic fougère fragrance designed to ignite energy, confidence and momentum.
Bold, dynamic and instantly invigorating, Wild Rush reimagines the traditional fougère through a contemporary, sensory-driven lens. It captures the feeling of an internal surge — an immediate ignition that awakens drive and propels you forward with confidence.
Opening with bright bergamot and aromatic lavender, the composition quickly builds into a vibrant heart of red fruits, softened by caramel and vanilla. As it settles, sandalwood and patchouli create a smooth, grounding base that adds depth without slowing its energetic character. The result is a refined yet powerful fragrance that feels alive, expressive and constantly in motion.
Why you’ll love it
A modern reinterpretation of the classic fougère fragrance
Fresh citrus and aromatic notes balanced with warm gourmand accents
Designed to evoke energy, confidence and drive
Dynamic, uplifting and effortlessly wearable
Fragrance notes
Head notes: Bergamot, Lavender
Heart notes: Red Fruits, Caramel, Vanilla
Base notes: Sandalwood, Patchouli
When to wear
Ideal for daytime wear, active settings and moments that call for confidence
Perfect for those who enjoy fresh fragrances with warmth and personality
FAQs
Is Wild Rush a traditional fougère?
It draws from classic fougère structure but introduces modern sweetness and energy, making it more contemporary and versatile.
Is it fresh or sweet?
It balances both — opening fresh and aromatic, with a warm, slightly sweet base.
Is it long-lasting?
Yes, the woody and gourmand base notes provide lasting depth while maintaining a vibrant character.
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