Make Dad's Day!

If Aries were a Perfume, it would punch you in the face — charmingly, of course. Aventus and Aventus for Her by Creed are bold, unapologetic, and swaggering with ambition — just like our favourite firestarter. These scents don’t ask for attention; they demand it. For the Aries who thrives in the spotlight (or sets it on fire), this olfactory power couple is less perfume, more war cry — with bergamot.

Few things are more Taurus than BDK’s Pas Ce Soir — rich, sensual, and vaguely threatening in a “don’t touch my cheese or play with my feelings” sort of way. This perfume doesn't whisper sweet nothings; it murmurs in French, slowly, over candlelight. With syrupy fruit, velvety florals, and just a hint of spice, it’s indulgent without apology — exactly how a Taurus likes it. Unbothered. Moisturised. Glowing. Spritzed..

Unique

Niche Perfume is unique. It celebrates the rare and the beautiful. It isn’t mass-produced and is not mainstream by design. Niche perfume houses dare to be different. They are bold (Juliette Has a Gun, Xerjoff, Mancera), innovative (Matiere Premiere, Memo, Laboratorio Olfattivo, Carrière Frères), and historical (Creed, Trudon, Santa Maria Novella, Lubin, Floris, Frapin).While every niche house has its own distinct approach, style and philosophy, they each share common characteristics which earn them niche category status.

Artisanal

Niche brands view Perfume as art, with creativity the axis by which everything else revolves. Their products are often handmade, employing traditional techniques and materials, preserving cultural heritage and supporting local artisans. Niche perfumers prioritise the use of high-quality ingredients, focussing on natural essences, rare & exotic botanicals and carefully selected synthetic molecules to produce distinctive, luxurious Perfumes.

Meticulously crafted

Niche perfume houses are known for their meticulous attention to detail throughout the Perfume creation process. They carefully consider every aspect, including the composition, development, blending techniques, and packaging, to ensure a cohesive and refined final product. They are made with love.

Independently owned

Many niche perfume houses are independent and privately owned, allowing them greater freedom and flexibility in their creative pursuits. This independence often enables niche perfumers to push boundaries, experiment with unconventional ideas, and maintain their unique vision without commercial pressures.

Perfume shopping and knowing where to start your Perfume journey can be a little overwhelming. Adding a global pandemic into the equation while doing this virtually doesn’t make this sensory experience any easier. That’s why learning about scent profiles can help narrow down your search.

Did you know? Perfumes can be broken down into four distinct families: Floral, Fresh, Amber and Woody.

It really does come down to personal preferences’ but there’s a reason the floral scent family is one of the most common family in the world of perfumery. A floral scent is soft, timeless, and versatile enough to be worn by anyone. We’re a big believer that a good floral scent can be worn all year round, not just in the spring or warmer months.