Wind Flowers - The Fragrance Story
Inspired by the combination of wild flowers swaying in the wind and the strength and grace of modern femininity, Olivier Creed created Wind Flowers – a beautiful, sparkling floral fragrance for her with magical undertones, reminiscent of light woody nougat.
A sensual, feminine floral, we looked to the strength and grace of a dancer in motion to bring to life the story of Creed's new women's fragrance, Wind Flowers. With swirling fabric and flowing movements, we seek to create a vision of florals through dance.
The Wind Flowers bottle has been designed to evoke the confidence and femininity of the modern woman. The weight and shape of the bottle suggests a timelessness and a precious sculptural object. The engraved plume and silver bow are a nod to Creed's prestigious heritage. Read on for Libertine's interview with Creed's Master Perfumer - Oliver Creed.
1. What is the inspiration behind fragrance?
Wind Flowers is inspired by the rush of movement through the air, it’s that strength
and grace that a dancer exudes when she is mid-stride. For me it was very important
to create a scent that was strong and powerful, yet soft and feminine – I believe Wind
Flowers is that.
2. How long you been working on this?
Wind Flowers has been 5 years in the making. I started it the year after I created
Aventus for Her, I saw the impact that this fragrance had on the industry, and I knew
another feminine scent had to come. I have wanted to elevate the feminine side of the
business for a while, so Wind Flowers is the steppingstone for us to create more
unique and sensual feminine fragrances.
3. Where did you source the ingredients from?
The House of Creed source the finest ingredients from across the globe, that is one of
the greatest attractions of creating new fragrances – it’s the search of the new
ingredients. When creating Wind Flowers, I sourced the sweetest smelling jasmine
from India, where the best jasmine comes from. We have a beautiful feature in the
latest Creed luxury book on Wind Flowers as well as beautiful stories on how and
where we source the finest raw ingredients.
4. Any ingredients you wanted to work with?
Praline is a new note for the House of Creed, it is what gives the fragrance the sugary
softness in the base. It’s almost gourmand, but the sugary caramel and almond
sweetness of the praline creates a sense of femininity with its sweet, delicious tones.
5. What’s the story behind the bottle design?
We believe that this fragrance is so beautiful, that it needed a new bottle shape to
house it. It is elegant and represents a timeless precious object. The glass, like all our
Creed bottles, which is a similar cut to crystal, a true object d’art, I wanted it to feel to
feel smooth in the woman’s hand, like a pebble. The top of the bottle is reminiscent of
a vintage bottle, before we had spray pumps. It is meant to be romantic like you are
lifting a powder perfume bottle off your dressing table.
6. What about the longevity of this fragrance?
When we were developing Wind Flowers, I insisted on having a fragrance that people
would remember. The House of Creed have managed to create a product with an
incredible longevity. There is something quite spectacular and empowering about
Wind Flowers and I am convinced our clientele who wears it will be as mesmerised
as I am by this aspect of the perfume.
7. Why is it called Wind Flowers?
It’s reminiscent of dancers in motion. Every move is made with an impact -
confidence, grace and elegance. The ingredients that are used have opulence to them,
they are luxurious flowers.
8. What does this mean for female fragrances for Creed?
This is the start of Creed creating more feminine scents. We have many iconic
masculine fragrances and are looking at the opportunities in the future for our clients
looking for more feminine scents. At present we have a lot of floral and fresh female
fragrances, exploring new fragrance families is on the horizon for us.
9. What's the inspiration behind the silver bow?
The silver bow is a nod to our couture heritage. Long before focussing the house on
fragrances, my ancestors were tailors to the most prestigious European courts. We also
wanted to incorporate a fabric element to the bottle design to evoke the grace of a
dancer’s flowing movements which is the main inspiration behind this scent.
10. Who do you see wearing this fragrance?
Wind Flowers is a universal scent inspired by the grace and strength of a dancer. It’s a
seductive fragrance that all women can relate to. I spent five years in my laboratory
working on this creation because I didn’t want to come up with something that already
existed. I wanted to create an inspiring and empowering fragrance and that is exactly
what Wind Flowers is to me.
If you look at the direction we took for this campaign, you’ll see that we’ve tried to
represent confidence, grace and self-expression to celebrate our female clientele.